Magazine

Preview - NME preview tour
2/ 2/2007
BACK in the old days, the NME tour was ostensibly a chance for
the indie underground to peer over the barricades, a yearly
showcase for the weekly music paper to tout the new indie talent
they'd tipped for the12 months ahead.
But how that's changed. With alternative guitar music more a part
of the mainstream than ever, this year's NME tour amounts to a
mini-celebration of how vibrant and exciting new British guitar
music currently is, while firmly underlining its rampant commercial
success.
Two of the bands appearing this year can already claim top 10
success: Welsh pop-metallers The Automatic and the much-hyped Scots
band The View, who rocketed to the top of the album charts last
weekend faster than you could say "the new Arctic Monkeys'' (which
they certainly are).
Perhaps less well known, but sure to make their mark in the coming
months are opening act Mumm-Ra and the already notorious The
Horrors, famed as much for their appearance (they are five Russell
Brand lookalikes) as they are for their murky, death-fixated
goth-rock.
Indie, it seems, is taking over the world, and if you can't beat
it, better just to join the party.
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