Magazine


PREVIEW: Pharrell Williams

by David Sue
8/12/2006

BACK in 2004, a survey of British radio apparently found that more than 20 per cent of the tracks played were produced by Pharrell Williams.

A telling statistic that's only the tip of the iceberg when it comes to discussing Pharrell Williams' ubiquity and seismic power in the music world.

Three years ago, if you'd been told Williams could walk on water, you'd probably have believed it to be true.

As one half of production outfit The Neptunes, he provided cool, clipped beats and staggering success for the likes of Britney Spears, Beyoncé, Justin Timberlake, Jay-Z and Snoop Dog.

He is also the frontman of N*E*R*D, the hugely successful experimental funk/soul/rock troupe. And he's gone solo.

Last year's debut solo effort, In My Mind, saw him cement his bid for immortality, a masterclass in R&B/hip hop from a man who basically set the bar for modern music and now he's raising it again.

Also branching out into his fashion clothing line, the man would probably be running for the American presidency if he wasn't too busy blowing our ears and minds.

Pharrell Williams plays the Apollo on Thursday.


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