Magazine


Preview: The Game

by David Sue
1/12/2006

THE world of American rap music has traditionally been peppered with belligerence, rivalry and in-fighting.

Even so, 25-year-old California rapper Jayceon Taylor, aka The Game, despite only arriving on the scene last year, can consider himself a fully-registered member of the fight club.

His various altercations with the likes of Ja Rule, Jay-Z, Suge Knight and 50 Cent may be predictable for any braggart young rap upstart but as his name suggests, The Game fully understands the value of pantomime and playful drama.

But besides reigniting classic, egomaniac hip hop rivalries, The Game is certainly old school in other ways, too - particularly when it comes to his music.

His grime sound and distinctive voice, coupled with hints of Nineties old-school hip-hop, have marked him out as one of the forerunners in America's hip hop new breed.

Having sold more than five million records worldwide, he's been nominated for two Grammy awards and is undoubtedly American hip hop's best advert for old values being presented with new, (literally) punchier attitudes.

Hopefully, with this current world tour and a second, highly acclaimed album The Doctor's Advocate just released,Taylor won't need to sell himself off the back of other rappers' (easily riled) egos.

The Game, it seems, has raised the stakes.

The Game are at The Apollo on Monday.


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